Hi all, Over the last month I’ve been doing a lot of research around pricing strategies, and I’ve learned a valuable lesson: we have got to stop hiding pricing and creating friction during the buying process. I don’t know when or where, but somehow, somewhere, someone decided that hiding pricing meant providing an “exclusive” experience for enterprise companies. This, sadly, has translated into forced sales conversations and high-friction experiences.
All about pricing - and coaching news!
All about pricing - and coaching news!
All about pricing - and coaching news!
Hi all, Over the last month I’ve been doing a lot of research around pricing strategies, and I’ve learned a valuable lesson: we have got to stop hiding pricing and creating friction during the buying process. I don’t know when or where, but somehow, somewhere, someone decided that hiding pricing meant providing an “exclusive” experience for enterprise companies. This, sadly, has translated into forced sales conversations and high-friction experiences.