Hi all,
I’m sure plenty of you are freaking out thinking that all of a sudden product managers have become obsolete after Brian Chesky’s announcement. You know what really grinds my gears? Content writers capitalising on fear. So don’t worry, you’re absolutely NOT out of the job.
This is an opportunity. An opportunity, above all, to learn how to become closer to the commercial side of the business.
If you’re wondering what this means or how you can help, I coincidentally and totally unplanned happened to have written a few helpful posts in the last month.
What to do when you don’t have strong PMF
As PM’s, it’s important to understand that product market fit isn’t a one stop gig. It is continuous, evolving, and dynamic - and all based on value and context, and how we present that to our users.
What the heck is product marketing anyway?
In the absence of a product marketer, it’s the product manager that takes on a lot of the responsibilities. Do you know what that entails?
Data-driven vs Data-informed: Finding the right balance for your team
As my fellow product friend Nicolas said, I’m fashionably late on this one…. or am I? In the last 2 months I’ve seen far too many job descriptions quoting “data-driven” as a must-have. Let’s talk about what that actually means, and why it’s important to know the difference to influence others.
How product managers can implement PLG onboarding
It’s not just a buzz word, I promise! Learn how you can capitalize on product-led growth and implement kick-ass onboarding that converts (and informs.)
Until next time ✌️
Andrea
Great post. I have a recent post about product marketing that fits in well with your note about it.
https://www.productparty.us/p/mastering-product-marketing-change