It's my birthday and I'll write if I want to 🥳

Hi all,

It was in fact my birthday a few days ago — I decided to celebrate another year around the sun writing and bringing a new furry friend into my life. (Yes the puppy blues are real!)

I didn’t really have a set topic for May, I wrote whatever inspiration brought my way, so here we go:

Sprint planning: From budgets to outcomes

Scrum has been touted as one of the most popular agile frameworks for software development, and its popularity continues to grow. However, as with any popular methodology, there are some areas where it falls short. One such area is sprint planning, which has become a budgeting exercise for allocating engineering efforts to features or tasks rather than a tool for setting sprint goals. How can we do better?

What to do when you don’t have strong product-market fit

I’ve said it before and I’ll say it again: PMF is not a static point in time. Continuous growth and learning are essential for both the business and its product. By staying up-to-date with technological advancements, market dynamics, and customer feedback, a company can iterate and innovate to stay ahead of the curve. This process allows a business to refine its value proposition and strengthen its position in the market.

What the h*ck is product marketing, anyway?

For anyone wondering what PMMs do and how to work better with them. Think of PMMs as your strategic partner, the person you can lean on for ideation, strategic thinking, and deeper understanding of the market. Spoiler alert: It’s not a marketing role, it’s a product role!

What is a product portfolio strategy?

As a product manager or product leader, one of your key responsibilities is to develop and execute a product strategy that will help your organization achieve its business goals. One important aspect of this strategy is the product portfolio strategy, which involves managing your company’s product portfolio to ensure that it aligns with your business objectives and delivers maximum value to your customers. Do you know what that entails?

Happy Spring 🌼

Andrea