Creating a customGPT for sales enablement
PMs and PMMs are under pressure to basically do it all. It’s an impossible task, but with all these blurred lines, it is often hard to determine who leads what, and how to make the most out of it.
I am currently leading PMM at Turtl, but as a team of two, it’s nearly impossible to handle positioning, messaging, ICP work, market and buyer research, relaunch a whole product, work on GTM … and on top of that, also do sales enablement.
To help me, I asked myself how I could use AI to help me scale things… and so Turtl GPT came to be.
Trained on Turtl’s value framework, messaging strategy, proof points, product taxonomy, and case studies, Turtl GPT provides:
✅ Speed & scale: Instantly delivers insights on positioning, competitor intelligence, and customer success stories.
✅ Consistency & accuracy: Ensures messaging aligns with our core values.
✅ Productivity boost: Reduces time spent searching for or waiting for answers across teams in multiple time zones, so teams can focus execution.
It’s also got guardrails to prevent hallucination and control (mis)information as new things are being developed, while allowing everyone to be empowered that they can create their own comms without anyone else becoming a silo.
It’s already able to run some playbooks and help with renewals and close deals. Scaling enablement one Turtl at a time 🚀
Over the weekend I also trained it on some legalese so it can help SDRs deal with RFPs and renewals.
Would love to hear how some of you are using AI to help scale work!
Til next time 🖖,
Andrea