Behavioural economics and more
Hey gang,
Two themes have been circling in my head lately:
The invisible wall between product marketers and product managers
The very real impact of behavioural economics on product decisions
I’ve written about both in the last moth, and I think they’re more connected than they first appear.
1. Product marketers need to understand product management
This is about the how and why behind product decisions.
This blog post comes from experience on both sides of the fence.
I started in product management before moving into product marketing, and I’ve seen firsthand what happens when PMMs aren’t brought into the thinking early (and what happens when they are).
This one’s for anyone who’s ever felt the tension between teams and wants to work better, together:
2. Behavioural economics for product managers
We talk a lot about friction, conversion, time-to-value.
But often, what we’re really talking about is how people behave under pressure, with limited time, limited context, and lots of cognitive shortcuts.
This post breaks down some key behavioural concepts that I think every PM should have in their toolkit—from loss aversion to decision inertia—and how they show up in product work.
If you’ve ever wondered why a “good” feature didn’t land, this one might help connect the dots:
I’d love to know what resonates and what you see in your world.
Just hit reply, or find me on LinkedIn.
More soon,
Andrea